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MBA - Marketing
(Term 3 & 4: April - September)
Marketing is recognised as fundamental
to the success of business
and non-business organisations.
Successful organisations achieve
their profit and other objectives
by satisfying customers better than
the competition. The MBA Marketing
pathway will provide students with
a thorough understanding of the
marketing discipline, developing
competencies in all major areas
of marketing activity.
Term 3
Strategic Marketing:
This module introduces various business
models that support strategic marketing
planning and offers a critical approach
to modelling and long-term planning,
given the external and internal influences
on plan preparation and implementation.
Contemporary Marketing:
The aim of this module is to explore
current thinking in relation to a diverse
range of contemporary marketing issues
and, as a result, be able to use your skills
to adapt to issues that may arise in an
organisational setting.
International Marketing:
The aim of this module is to explore
the diverse range of activities that
comprise the international marketing
management role in order to enable
students to appreciate the major differences
between national and international
activities. Students will also develop an
understanding of applying marketing
techniques in countries other than
their own.
Term 4
Pathway Dissertation:
The dissertation is a major piece of work
which demonstrates the student’s ability
to qualify for the award of MBA. The study
must have a business focus and be appropriate
to the student’s pathway. No lectures
take place during Term 4, however, you
will maintain individual contact with
your dissertation supervisor.
MBA Career Enhancement
& Planning:
The aim of Career Enhancement &
Planning activity is to provide support
in relation to addressing the students’
concerns regarding issues relating to
the question of What next?, for example:
future prospects, career aspirations
and further study opportunities.
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